All About SAP Hybris_LMTEQ


SAP Hybris is an e-commerce & product management platform to help businesses run better and improve their customers experience right from the buying stage to gaining their loyalty. SAP Hybris is integrated under SAP’s CX solutions to reinforce the CRM + e-commerce world more dynamic than ever.
The traditional way of selling products was not quite satisfied by all the customers.

For example: Once the manufactures produce and sell their products to local partners, there’s no experience management between the consumers and the manufactures. In order to gain more customer loyalty in your business, you have to provide a more personalized service to your loyal /buying customers. So, your business needs one platform to store, visualize and track a 360-degree view of customer experience data. For this purpose, SAP offers a solution for end-to-end customer relationship management (CRM) called SAP Hybris cloud for customers.

SAP hybris is not a single product. It’s a family of products which comprises sales, marketing, service, e-commerce and customer data cloud.
SAP hybris is a cloud-based CRM + E-commerce solution for any line of business.

SAP hybris cloud for customers is not a solution for just one line of business, it supports every line of business from small, midsize and large enterprises.

Features of SAP Hybris

Let’s have a look at some of the most interesting features of SAP Hybris which is a part of SAP’s master brand SAP CX (Customer experience management). Check out our SAP CX services here.

1. Powerful search capabilities

Assist your beloved customers with the right information and their preference with powerful search capabilities.

2. Flexible build-in promotion

Improve your sales promotions and conversations with flexible build-in promotion capabilities.

3. Play and plug integration

Ease customization for shopping cart and checkout experience with payment options & services and tax management.

4. Product content management

Provide high quality content with build-in validation, workflow review and approval. SAP hybris supports multi-lingual catalogues to support global commerce sites.

5. Experience management

Enhance your customer experience with SAP Hybris by providing the right product to the right customers at the right time by using best-in-class user experience design.

6. Order Management
  • Deliver a true e-commerce platform to enhance customer’s buying experience at any time and any place.
  • Simplify customer return process with self-service capabilities.

Most demanded features added in SAP hybris with SAP CX

1. Contact Management

Contact management lets you store your customer information and adhere to regulatory norms like GDPR, CCPA, LGPT and etc. By using this information, your sales and marketing team will get a 360-degree view of the customers at the center of the system. Your team can seamlessly figure out customer preferences by accessing real-time data 24×7.

2. Interaction Management

Once you find that customers are interested in purchasing related products online, you can easily track their activities and deliver consistent cross-channel experience. This will increase customer loyalty and your business will start to gain higher profits than expected.

3. Lead Management

Lead management helps you capture customer activities like mails, chats, interaction with your websites and enables you to engage with them until they buy your products.

4. Workflow Automation

Traditional CRM solutions do not support any automation process to upload customer information in your CRM system. But state-of-the-art SAP Hybris system supports automation for your repetitive and manual tasks like contact record data entry by using embedded machine learning. AI enabled chatbots help your customers to interact on social media and messaging apps.
The AI chatbots provide precise answers to your customers better than sales reps do.

5. Customer Analytics

It’s really hard to find the right information about your customer’s preference in an old CRM system. On the other hand, SAP hybris surfaces the right insights at the right time to deliver personalized experience to your customers with help of reporting and interactive dashboards.

6. CRM interactions

SAP Hybris can easily integrate with any of your day-to-day use software. For example: You can integrate it with your email and calendar, websites, accounting ERP software, customer surveys and E-signature. So you can do all the things (marketing, sales and service) in one place.

7. Secure, Mobile CRM

With new regulatory updates from the governments around the world, SAP hybris can seamlessly comply with those regulatory requirements and secure your customer’s information. You can easily access your customer data at any time, any place and from any device. All of the cloud CRM features are available to all the smart devices.

With one simplified & optimized database and unified process, you will be able to connect with your customers at every touching-point with SAP Hybris Cloud for customers.