SAP CRM Solutions for GDPR Compliance


The General Data Protection Regulation (GDPR) is a legal framework. It is set by the European Union (EU) law. As a result, this gives residents more protection and control of their personal data. SAP CRM using GDPR will regulate the data that can be collected, stored and transferred for companies that attract European visitors. It is regulated even if they don’t specifically market goods or services to EU residents.

GDPR Principles for SAP CRM

The six general data protection principles are:

Lawfulness, fairness and transparency in GDPR

Organizations should ensure that they collect data without breaking the GDPR rules. Transparency should be maintained by having a GDPR privacy policy. This policy will mention the type of data they collect and the reason for the same.

Purpose limitation

Organizations must collect data for a specific purpose. Moreover, they must mention the purpose. They should process data only as long as needed.

Data minimization in GDPR

Organizations must only collect data necessary for a specific purpose. This certainly, makes it easier to manage data and maintain data accuracy. As a result, an unauthorized person will not have access to too much information in case of a data breach.


Data collected must be accurate. If it is not, it is erased or updated. Moreover, Individuals have the right to request that you erase or correct data that relates to them. Subsequently, the needful gets done within a month.

Storage limitation in GDPR

Personal data has to be erased after it’s purpose has been fullfilled

Integrity and confidentiality

Personal data has to be secured. It is secured against unauthorized or unlawful processing, accidental loss, destruction or damage using technical or organisational measures.

A new principle called Accountability focuses on two things.
An organization’s responsibility to comply with GDPR
Its ability to show compliance

Does your organization use SAP CRM ?

Here is how your SAP CRM can be GDPR compliant:

In SAP CRM, the complete business is around customer accounts. This certainly includes sales and marketing services. Above all, all processes, from lead generation to marketing campaigns, sales order generation to billing, need to collect and process the personal data of customers. The system stores and processes the data. Furthermore, It archives and erases the data as per GDPR rules. However, personal data violation can happen due to:
Storing personal data in the system when purpose has been fulfilled.
Also, Collecting personal data without a legal consent process
Finally, Improper division of duties.
SAP CRM systems can easily be GDPR compliant. This in turn, ensures your organization is GDPR compliant. Here is how,

Storing Personal Data

The information about individuals in the SAP CRM system is “personal data” under GDPR. So, data creation, storing and management is done with GDPR compliance.


Different communication channels like telephony, email and website forms easily merge with SAP CRM. Hence. it becomes easier to store all user interaction in one central database. Similarly, you can store user consent for each individual through all these channels. This, certainly, helps in keeping track of customer consent. As a result, one can easily retrieve GDPR user consent compliance evidence.

Data Security

SAP CRM offers data security. This comes with features like data encryption, anti-hacking tools, multilevel security and frequent updates. This helps you comply with GDPR data security policy and prevent data breaches.

User Access Rights

SAP CRM system allows users to define roles and access privileges. Thereby, ensuring sensitive data is only visible to the right user.

Right to Erase

GDPR for SAP grants customers the right to have their personal data erased without any delay. A centralized system like SAP CRM makes it simple to identify these individuals and delete the records and the data associated with it.

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LMTEQ is an expert advisor & service provider in the areas of GDPR Data Protection & Data Privacy mainly concentrating on the EU, U.S & U.K laws to help your organisation collect, store, process & maintain personal & sensitive data in a lawful manner.