Partner Marketing Specialist
No. of Openings
1
Location
Bengaluru/Chennai
Experience
1 to 3 years
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About LMTEQ : -
LMTEQ is a fast-growing, AI-driven global IT consulting firm specializing in ServiceNow, SAP, and Salesforce solutions. We are a ServiceNow Elite Partner, known for strong delivery execution and deep platform expertise. We work with mid-market and enterprise clients to design, implement, and optimize AI-enabled ServiceNow solutions that improve efficiency and business outcomes. Our teams combine hands-on platform knowledge with a practical, execution-focused approach to solving real enterprise challenges. At LMTEQ, we value ownership, clarity, and continuous learning. We build long-term careers by giving our people early exposure to enterprise clients, modern workflows, and AI-led transformation programs.
Role Overview :-
LMTEQ is looking for a Partner Marketing Specialist to drive demand generation and pipeline growth across the SaaS partner ecosystem. In this role, you will execute joint marketing initiatives with strategic partners, support go-to-market programs, and contribute to the adoption of enterprise SaaS solutions. You will work closely with sales, alliances, and marketing teams to run partner-led campaigns and generate measurable pipeline impact. This role is ideal for someone with experience in B2B SaaS marketing, partner campaigns, and demand generation.
Key Responsibilities :-
- Plan and execute joint Go-To-Market (GTM) initiatives with partners and alliances
- Support partner-led campaigns to drive solution awareness and adoption
- Collaborate with partner sales teams to align marketing efforts with pipeline targets
- Design and execute multi-channel demand generation campaigns including webinars, workshops, digital campaigns, and partner events
- Support Account-Based Marketing (ABM) initiatives targeting enterprise customers
- Generate and nurture leads through partner-driven marketing programs
- Manage end-to-end campaign execution from planning to performance optimization
- Coordinate with internal teams including sales, alliances, and product marketing
- Develop marketing collateral aligned with SaaS value propositions
- Support partner enablement through playbooks, campaign toolkits, and workshops
- Track campaign performance, pipeline contribution, and partner-driven revenue
- Build reports and dashboards to share insights and improve campaign effectiveness
Required Skills :-
- Experience in partner or channel marketing within a B2B SaaS environment
- Strong understanding of demand generation and pipeline creation
- Knowledge of Account-Based Marketing (ABM) strategies
- Experience in partner Go-To-Market planning
- Hands-on experience in digital marketing and campaign execution
- Ability to track and analyze marketing performance and pipeline metrics
- Strong communication and coordination skills
Preferred Qualifications :-
- Experience working with enterprise SaaS platforms such as ServiceNow, Salesforce, or Google Cloud
- Exposure to partner ecosystem marketing and alliance programs
- Familiarity with marketing automation tools, CRM platforms, and analytics dashboards
- Experience executing partner-led demand generation campaigns
Why Join LMTEQ :-
- Work in a fast-growing SaaS and partner ecosystem environment
- Gain hands-on experience in partner marketing and enterprise demand generation
- Collaborate with cross-functional teams across sales, alliances, and marketing
- Opportunity to work on real-world GTM strategies and pipeline-driven campaigns
- Learning-focused culture with strong exposure to modern marketing practices